In order to make the most of your promotional merchandise budget you need to carefully consider what to buy. It’s all to easy to go for the old favourites such as leather conference folders or promotional bottled water. Should they happen to be looking for something in the promotional clothing arena then they always seem to go for the embroidered polo shirt or the printed T-Shirt. If you consider that these promotional items are probably going to go to the same people as they did the previous year then they are never going to have a big impact. Why not have some fun, take a few risks and look at a whole new range of products, you can be guaranteed that they will go down really well.

When considering your next purchase of promotional gifts take a step back and look at all the various departments in your company. Too often buyers of business gifts think only of the big departments like Sales & Marketing. When was the last time you considered the loading bay, logistics or even reception. All these areas are key to your business. Giving away a few well targeted promotional gifts such as air fresheners for delivery drivers or promotional sweets at reception will do down extremely well and provoke a feeling of goodwill towards the company.

Promotional clothing has come a long way form the old style embroidered polo shirts, baggy sweatshirts and printed T-Shirts. You can now choose from a much wider variety of styles and colours. With new production process you need only buy as few as 50 pieces of these great promotional products to get an exact match to your corporate colours

Please also consider doing something different with the branding of these products, don’t just repeat what you’ve always done. Everyone puts their designs on the left breast of their embroidered polo shirt or printed T-shirts so try another tack to make sure your garments stand out a little. Any promotional clothing manufacturer that’s any good will be only to pleased to recommend some alternatives, it may be a small and discreet logo just below the rear collar or a sewn in label down the side seam for example. It is important that whatever method of branding you choose you make sure that it can be seen clearly, if it’s too discreet then there is no point in it being there.

It’s always a good idea for sales staff who are eon the road to have a small selection of promotional merchandise so that they can thank their clients. They also act as good reminders to your customers especially when these business gifts are useful items such as printed pens or maybe promotional paper products.

Finally do try to visit any promotional merchandise exhibitions if you get the opportunity. You will see the very latest promotional products in the industry all under one roof and you’ll almost certainly get some inspiration for new products to use. Your promotional merchandise supplier should be attending these shows anyway so if they do go make sure they come back and let you know about anything new.

BTC Group have an amazing production facility where they print millions of pieces of Promotional Clothing every year. To see how they do it why not watch a short Video, meet some of the people who work there and see why this great company can save you so much